A horrible but necessary quote is…

Sometimes you hear something or someone will teach you something, and it sticks deep in the mind because it is such a horrible thing to say or do. It is not meant to be taken literally or for you to follow in action as it is used to make a point, linger in your mind and be there as a reference when you need it.

I do like an inspiration quote. There is nothing like reading a carefully crafted sentence or two that speaks to you on so many levels.

“If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”

James Cameron

Some quotes can hasten your actions and spring you into life. Some quotes can make you stop and ponder. It is all depending on your listening skills and your mood.

“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.”

Oprah Winfrey

Some quotes are from everyday people, and some are from a distant past, but they stand the test of time.

“You miss 100% of the shots you don’t take”

Wayne Gretzky

They can get better with age and garnered respect.

“I would rather die of passion than of boredom.”

Vincent Van Gogh

At the end of the day, they are just a phrase, a selection of words arranged in a way that may resonate with you or not. I guess that context is everything to whether it rocks with you or the unimpactful quip drones away into the ether, never to darken your door again.

That’s why one of the best phrases/quotes that I have heard recently resonates so profoundly. It is a horrible sentence, even saying it out loud is not a good experience. Still, when arranged with the context it was delivered to me within, then it resonates at another level. Deeply.

Before I tell you the horrible sentence, the context is necessary. I was editing down a video for YouTube, and I couldn’t get the running time under ten minutes. I took a breather to gather my thoughts, so I sought out a distraction that turned into an inspiration. There, embedded within the YouTube video that I watched, was the sentence that I was looking for but not really keen on hearing. 

The YouTube presenter paused, looked in the camera, looked straight at me and said…

“To be great at video editing, you have to be brutal. You have to learn to be strict with what you keep versus what you delete. You may have spent time carefully producing the footage, and you are vested in it, but if it doesn’t fit, you have to kill it…

…You have to kill your babies.”

It is a terrible thing to say even in your head. It’s awful, but it served the purpose that day and every day onwards. I went back to the video edit, and without hesitation, I killed some of my babies. It was painful at first, but when I saw its impact, a much tighter, leaner video edit, I knew it was something that was learned forever and a day.

The added bit here is the additional context for this precise moment.

I scripted this blog in my head as I walked through the streets of Beijing this morning. As I looked around, almost everyone was wearing masks despite the city being vaccine free for months. So, I was supposed to bring the story back around to build a link to the U.K. Conservative party at this point in the blog. I would then continue to build a link from the Tories to the far-Right Republicans and Fox News in America and connect it all to the sharp rise in Covid cases and the refusal by some people to get vaccinated. I would recognise that it is all propaganda to prove a political point and explain how it is not very good for their viewers, their babies…

…To be honest, and I will be, I couldn’t be bothered as it is so depressing, so with this blog entry, I have decided…

To kill one of my babies.


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