“With almost 40 years passing since the birth of the internet, it’s often commented in current parlance that the Age of Information is over. The question is no longer ‘what are you seeing?’ but ‘what are you doing?’. Simply put, this means more than ever today. The collective sacrifice that we’ve just witnessed, with months of an entire world being locked-up in lockdowns, has amplified that basic human need to experience, to new levels. The challenge is not how we can return to normal, but how we can elevate for a world that will demand more than ever. For us in the Experiential Marketing industry, this is our moment, the birth of a new era after a long and difficult labour”
Welcome to the Age of Experience.